Exploratory study on consumers’ perceptions of service quality of coffee outlets in Singapore.

An exploratory study to discover the factors and the impact of service quality dimensions on coffee outlets in Singapore. Through this research, we will be able to determine the impact of various service quality dimensions on customer patronage in these outlets.

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Bibliographic Details
Main Authors: Sim, David., Cheong, Peng Yong., Tan, Karen.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11367
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Institution: Nanyang Technological University
Description
Summary:An exploratory study to discover the factors and the impact of service quality dimensions on coffee outlets in Singapore. Through this research, we will be able to determine the impact of various service quality dimensions on customer patronage in these outlets.