Marketing of the Nanyang Business report series to the local and global markets.

Using segmenting, targeting and positioning concepts to develop a marketing strategy for the NBRS. The proposed strategy seeks to solve the fundamental backlog problem. In addition, Internet issues such as epublishing and eretailing are examined. Lastly, feasibility of epublishing for future publica...

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Bibliographic Details
Main Authors:	Chang, Tze Ai., Lim, Josephine Pei Shy., Poh, Tzyy Chinn.
Other Authors:	Williams, John Joseph
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/11373
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11373
record_format	dspace
spelling	sg-ntu-dr.10356-113732023-05-19T03:30:02Z Marketing of the Nanyang Business report series to the local and global markets. Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn. Williams, John Joseph Nanyang Business School DRNTU::Business::Marketing Using segmenting, targeting and positioning concepts to develop a marketing strategy for the NBRS. The proposed strategy seeks to solve the fundamental backlog problem. In addition, Internet issues such as epublishing and eretailing are examined. Lastly, feasibility of epublishing for future publication is evaluated. 2008-09-24T07:54:13Z 2008-09-24T07:54:13Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11373 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn. Marketing of the Nanyang Business report series to the local and global markets.
description	Using segmenting, targeting and positioning concepts to develop a marketing strategy for the NBRS. The proposed strategy seeks to solve the fundamental backlog problem. In addition, Internet issues such as epublishing and eretailing are examined. Lastly, feasibility of epublishing for future publication is evaluated.
author2	Williams, John Joseph
author_facet	Williams, John Joseph Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn.
format	Final Year Project
author	Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn.
author_sort	Chang, Tze Ai.
title	Marketing of the Nanyang Business report series to the local and global markets.
title_short	Marketing of the Nanyang Business report series to the local and global markets.
title_full	Marketing of the Nanyang Business report series to the local and global markets.
title_fullStr	Marketing of the Nanyang Business report series to the local and global markets.
title_full_unstemmed	Marketing of the Nanyang Business report series to the local and global markets.
title_sort	marketing of the nanyang business report series to the local and global markets.
publishDate	2008
url	http://hdl.handle.net/10356/11373
_version_	1770566971251752960

Marketing of the Nanyang Business report series to the local and global markets.

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