Marketing of the Nanyang Business report series to the local and global markets.

• Main Authors: Chang, Tze Ai., Lim, Josephine Pei Shy., Poh, Tzyy Chinn.
• Other Authors: Williams, John Joseph
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11373
• Institution: Nanyang Technological University

Using segmenting, targeting and positioning concepts to develop a marketing strategy for the NBRS. The proposed strategy seeks to solve the fundamental backlog problem. In addition, Internet issues such as epublishing and eretailing are examined. Lastly, feasibility of epublishing for future publica...