Effectiveness of comparative advertising in eastern cultures.
The paper examines whether the Asians and Westerners differ in their reactions to comparative advertising. The research was done using handphone as the research instrument. In the research a weak argument i.e. radiation is introduced against the strong arguments.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/11384 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-113842023-05-19T07:23:12Z Effectiveness of comparative advertising in eastern cultures. Chong, Fui Khuen. Ng, Jan Nee. Ho, Yen Yuen. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing The paper examines whether the Asians and Westerners differ in their reactions to comparative advertising. The research was done using handphone as the research instrument. In the research a weak argument i.e. radiation is introduced against the strong arguments. 2008-09-24T07:54:21Z 2008-09-24T07:54:21Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11384 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Chong, Fui Khuen. Ng, Jan Nee. Ho, Yen Yuen. Effectiveness of comparative advertising in eastern cultures. |
| description |
The paper examines whether the Asians and Westerners differ in their reactions to comparative advertising. The research was done using handphone as the research instrument. In the research a weak argument i.e. radiation is introduced against the strong arguments. |
| author2 |
Marshall, Roger |
| author_facet |
Marshall, Roger Chong, Fui Khuen. Ng, Jan Nee. Ho, Yen Yuen. |
| format |
Final Year Project |
| author |
Chong, Fui Khuen. Ng, Jan Nee. Ho, Yen Yuen. |
| author_sort |
Chong, Fui Khuen. |
| title |
Effectiveness of comparative advertising in eastern cultures. |
| title_short |
Effectiveness of comparative advertising in eastern cultures. |
| title_full |
Effectiveness of comparative advertising in eastern cultures. |
| title_fullStr |
Effectiveness of comparative advertising in eastern cultures. |
| title_full_unstemmed |
Effectiveness of comparative advertising in eastern cultures. |
| title_sort |
effectiveness of comparative advertising in eastern cultures. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11384 |
| _version_ |
1772828330586800128 |