E-incentives for the online consumer : a comprehensive study.
An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11438 |
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| Institution: | Nanyang Technological University |