E-incentives for the online consumer : a comprehensive study.

An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.

Saved in:

Bibliographic Details
Main Authors:	Lui, Clarinda Ya Ying., Ng, Hui Kwang., Ng, Yan Hooi.
Other Authors:	Lee, Kenny Kwai Fong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Information technology::Electronic commerce
Online Access:	http://hdl.handle.net/10356/11438
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11438
record_format	dspace
spelling	sg-ntu-dr.10356-114382023-05-19T06:24:05Z E-incentives for the online consumer : a comprehensive study. Lui, Clarinda Ya Ying. Ng, Hui Kwang. Ng, Yan Hooi. Lee, Kenny Kwai Fong Nanyang Business School DRNTU::Business::Information technology::Electronic commerce An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty. 2008-09-24T07:54:57Z 2008-09-24T07:54:57Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11438 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Information technology::Electronic commerce
spellingShingle	DRNTU::Business::Information technology::Electronic commerce Lui, Clarinda Ya Ying. Ng, Hui Kwang. Ng, Yan Hooi. E-incentives for the online consumer : a comprehensive study.
description	An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.
author2	Lee, Kenny Kwai Fong
author_facet	Lee, Kenny Kwai Fong Lui, Clarinda Ya Ying. Ng, Hui Kwang. Ng, Yan Hooi.
format	Final Year Project
author	Lui, Clarinda Ya Ying. Ng, Hui Kwang. Ng, Yan Hooi.
author_sort	Lui, Clarinda Ya Ying.
title	E-incentives for the online consumer : a comprehensive study.
title_short	E-incentives for the online consumer : a comprehensive study.
title_full	E-incentives for the online consumer : a comprehensive study.
title_fullStr	E-incentives for the online consumer : a comprehensive study.
title_full_unstemmed	E-incentives for the online consumer : a comprehensive study.
title_sort	e-incentives for the online consumer : a comprehensive study.
publishDate	2008
url	http://hdl.handle.net/10356/11438
_version_	1770565189644582912

E-incentives for the online consumer : a comprehensive study.

Similar Items