E-incentives for the online consumer : a comprehensive study.

• Main Authors: Lui, Clarinda Ya Ying., Ng, Hui Kwang., Ng, Yan Hooi.
• Other Authors: Lee, Kenny Kwai Fong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11438
• Institution: Nanyang Technological University

An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.