Understanding factors influencing demand of online information goods : a case study on online music store
Previous studies on online information goods primarily focus on how to capture consumers’ surplus from the perspective of sellers. In this paper, we take a different approach and look from the viewpoint of consumers to investigate how consumers’ attitude toward online information goods could be infl...
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/44080 |
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Institution: | Nanyang Technological University |
Language: | English |