Understanding factors influencing demand of online information goods : a case study on online music store

Previous studies on online information goods primarily focus on how to capture consumers’ surplus from the perspective of sellers. In this paper, we take a different approach and look from the viewpoint of consumers to investigate how consumers’ attitude toward online information goods could be infl...

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Bibliographic Details
Main Authors: Qian, Chen Hao, Wang, Hao, Seah, Wen Jing
Other Authors: Goh Kim Huat
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44080
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Institution: Nanyang Technological University
Language: English