Understanding factors influencing demand of online information goods : a case study on online music store

• Main Authors: Qian, Chen Hao, Wang, Hao, Seah, Wen Jing
• 其他作者: Goh Kim Huat
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Business::Information technology::Electronic commerce
• 在線閱讀: http://hdl.handle.net/10356/44080

Previous studies on online information goods primarily focus on how to capture consumers’ surplus from the perspective of sellers. In this paper, we take a different approach and look from the viewpoint of consumers to investigate how consumers’ attitude toward online information goods could be infl...