Spousal buyer behavior between Singapore and Malaysia.

A research on buyer behavior between spouses in Singapore and Malaysia. The focus will be on the social class and the cultural effects on the spousal behavior.

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Bibliographic Details
Main Authors: Fong, Sharon Ee., Loh, Phui Yeng., Cheow, Peng Kuan.
Other Authors: Simmons, Lee Chadwick
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11502
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Institution: Nanyang Technological University