Spousal buyer behavior between Singapore and Malaysia.
A research on buyer behavior between spouses in Singapore and Malaysia. The focus will be on the social class and the cultural effects on the spousal behavior.
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Main Authors: | Fong, Sharon Ee., Loh, Phui Yeng., Cheow, Peng Kuan. |
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Other Authors: | Simmons, Lee Chadwick |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11502 |
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Institution: | Nanyang Technological University |
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