Study of customer's perception and motivation on online purchasing.

Study of customer's perception and motivation on online purchasing.

This study focuses on finding the factors that motivate consumers to buy online.

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Bibliographic Details
Main Authors: Goh, Hweee Hoon., Goh, Su Twan., Chew, Weng Keong.
Other Authors: Sakellariou, Christos
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Information technology::Electronic commerce
Online Access:http://hdl.handle.net/10356/11609
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Institution: Nanyang Technological University
Description
Summary:This study focuses on finding the factors that motivate consumers to buy online.

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