Study of customer's perception and motivation on online purchasing.
This study focuses on finding the factors that motivate consumers to buy online.
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11609 |
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Institution: | Nanyang Technological University |
Summary: | This study focuses on finding the factors that motivate consumers to buy online. |
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