Study of customer's perception and motivation on online purchasing.

• Main Authors: Goh, Hweee Hoon., Goh, Su Twan., Chew, Weng Keong.
• Other Authors: Sakellariou, Christos
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11609
• Institution: Nanyang Technological University

This study focuses on finding the factors that motivate consumers to buy online.