Study of customer's perception and motivation on online purchasing.

This study focuses on finding the factors that motivate consumers to buy online.

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Bibliographic Details
Main Authors: Goh, Hweee Hoon., Goh, Su Twan., Chew, Weng Keong.
Other Authors: Sakellariou, Christos
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11609
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Institution: Nanyang Technological University

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