Commercial flooring in Singapore.

This report aims to present the findings of our market research on the consumer needs in the carpet industry. The objectives are to understand the decision making process of buying carpet, the selection criteria of buying flooring in general and carpet, the type of maintenance usually done and probl...

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Bibliographic Details
Main Authors: Lee, Kok Yan., Poh, Stella Yee Yun., Ong, Ee Lin.
Other Authors: Nanyang Business School
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11617
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Institution: Nanyang Technological University
Description
Summary:This report aims to present the findings of our market research on the consumer needs in the carpet industry. The objectives are to understand the decision making process of buying carpet, the selection criteria of buying flooring in general and carpet, the type of maintenance usually done and problems participants face when using carpet.