Commercial flooring in Singapore.

• Main Authors: Lee, Kok Yan., Poh, Stella Yee Yun., Ong, Ee Lin.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Research
• Online Access: http://hdl.handle.net/10356/11617
• Institution: Nanyang Technological University

This report aims to present the findings of our market research on the consumer needs in the carpet industry. The objectives are to understand the decision making process of buying carpet, the selection criteria of buying flooring in general and carpet, the type of maintenance usually done and probl...