Impacts of external stimuli on music retailers - a case study on HMV, Singapore.

• Main Authors: Koh, Meiting., Ong, Tze Pey., Teo, Joshua.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/8609
• Institution: Nanyang Technological University

This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical e...