Impacts of external stimuli on music retailers - a case study on HMV, Singapore.

Impacts of external stimuli on music retailers - a case study on HMV, Singapore.

This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical e...

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Main Authors: Koh, Meiting., Ong, Tze Pey., Teo, Joshua.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/8609
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8609
record_format dspace
spelling sg-ntu-dr.10356-86092023-05-19T07:23:08Z Impacts of external stimuli on music retailers - a case study on HMV, Singapore. Koh, Meiting. Ong, Tze Pey. Teo, Joshua. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical evidence, process and people. 2008-09-24T07:23:08Z 2008-09-24T07:23:08Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8609 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Koh, Meiting.
Ong, Tze Pey.
Teo, Joshua.
Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
description This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical evidence, process and people.
author2 Hooi, Den Huan
author_facet Hooi, Den Huan
Koh, Meiting.
Ong, Tze Pey.
Teo, Joshua.
format Final Year Project
author Koh, Meiting.
Ong, Tze Pey.
Teo, Joshua.
author_sort Koh, Meiting.
title Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
title_short Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
title_full Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
title_fullStr Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
title_full_unstemmed Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
title_sort impacts of external stimuli on music retailers - a case study on hmv, singapore.
publishDate 2008
url http://hdl.handle.net/10356/8609
_version_ 1772825315813359616

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