Impacts of external stimuli on music retailers - a case study on HMV, Singapore.

This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical e...

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Bibliographic Details
Main Authors: Koh, Meiting., Ong, Tze Pey., Teo, Joshua.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8609
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Institution: Nanyang Technological University
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