Revamp of the diamond industry.
Examines the revamp of the diamond retail industry in terms of its image, boutique designs and promotions. Research is based on the change in consumer preference conducted using a survey.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11619 |
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| Institution: | Nanyang Technological University |