Revamp of the diamond industry.

• Main Authors: Chow, Jia Jun., Ting, Shu Ling., Yeo, Madeline Hwee Sing.
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/11619
• Institution: Nanyang Technological University

Examines the revamp of the diamond retail industry in terms of its image, boutique designs and promotions. Research is based on the change in consumer preference conducted using a survey.