Impact of country of origin effect on the automobile market in Singapore.

The study seeks to investigate the impact of Country of origin (COO) on the automobile market in Singapore. It empirically examines the COO phenomenon in the presence of other factors such as brand, price, safety level and maintenance costs. Conjoint methodology is employed to test the effect of COO...

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Bibliographic Details
Main Authors:	Chua, Yee Hao., Ong, Fei Fei., Tan, Elgene Fong Ern.
Other Authors:	Hooi, Den Huan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11649
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11649
record_format	dspace
spelling	sg-ntu-dr.10356-116492023-05-19T06:16:14Z Impact of country of origin effect on the automobile market in Singapore. Chua, Yee Hao. Ong, Fei Fei. Tan, Elgene Fong Ern. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The study seeks to investigate the impact of Country of origin (COO) on the automobile market in Singapore. It empirically examines the COO phenomenon in the presence of other factors such as brand, price, safety level and maintenance costs. Conjoint methodology is employed to test the effect of COO in a multi-attribute model. 2008-09-24T07:57:25Z 2008-09-24T07:57:25Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11649 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chua, Yee Hao. Ong, Fei Fei. Tan, Elgene Fong Ern. Impact of country of origin effect on the automobile market in Singapore.
description	The study seeks to investigate the impact of Country of origin (COO) on the automobile market in Singapore. It empirically examines the COO phenomenon in the presence of other factors such as brand, price, safety level and maintenance costs. Conjoint methodology is employed to test the effect of COO in a multi-attribute model.
author2	Hooi, Den Huan
author_facet	Hooi, Den Huan Chua, Yee Hao. Ong, Fei Fei. Tan, Elgene Fong Ern.
format	Final Year Project
author	Chua, Yee Hao. Ong, Fei Fei. Tan, Elgene Fong Ern.
author_sort	Chua, Yee Hao.
title	Impact of country of origin effect on the automobile market in Singapore.
title_short	Impact of country of origin effect on the automobile market in Singapore.
title_full	Impact of country of origin effect on the automobile market in Singapore.
title_fullStr	Impact of country of origin effect on the automobile market in Singapore.
title_full_unstemmed	Impact of country of origin effect on the automobile market in Singapore.
title_sort	impact of country of origin effect on the automobile market in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/11649
_version_	1770564568730304512

Impact of country of origin effect on the automobile market in Singapore.

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