Impact of country of origin effect on the automobile market in Singapore.

• Main Authors: Chua, Yee Hao., Ong, Fei Fei., Tan, Elgene Fong Ern.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11649
• Institution: Nanyang Technological University

The study seeks to investigate the impact of Country of origin (COO) on the automobile market in Singapore. It empirically examines the COO phenomenon in the presence of other factors such as brand, price, safety level and maintenance costs. Conjoint methodology is employed to test the effect of COO...