Impact of country of origin effect on the automobile market in Singapore.

• Main Authors: Chua, Yee Hao., Ong, Fei Fei., Tan, Elgene Fong Ern.
• 其他作者: Hooi, Den Huan
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/11649

The study seeks to investigate the impact of Country of origin (COO) on the automobile market in Singapore. It empirically examines the COO phenomenon in the presence of other factors such as brand, price, safety level and maintenance costs. Conjoint methodology is employed to test the effect of COO...