Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.

This research was carried out to determine the effectiveness of tour package webpages as a marketing tool among undergraduates. The awareness level is used to measure effectiveness of tour package webpages as the biggest gap between searching and buying on the Web exists in the travel area.

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Bibliographic Details
Main Authors:	Ong, Hong Nie., Lim, Sook Ting.
Other Authors:	Hooi, Den Huan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/11658
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11658
record_format	dspace
spelling	sg-ntu-dr.10356-116582023-05-19T06:16:15Z Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies. Ong, Hong Nie. Lim, Sook Ting. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Customer services This research was carried out to determine the effectiveness of tour package webpages as a marketing tool among undergraduates. The awareness level is used to measure effectiveness of tour package webpages as the biggest gap between searching and buying on the Web exists in the travel area. 2008-09-24T07:57:31Z 2008-09-24T07:57:31Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11658 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Ong, Hong Nie. Lim, Sook Ting. Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
description	This research was carried out to determine the effectiveness of tour package webpages as a marketing tool among undergraduates. The awareness level is used to measure effectiveness of tour package webpages as the biggest gap between searching and buying on the Web exists in the travel area.
author2	Hooi, Den Huan
author_facet	Hooi, Den Huan Ong, Hong Nie. Lim, Sook Ting.
format	Final Year Project
author	Ong, Hong Nie. Lim, Sook Ting.
author_sort	Ong, Hong Nie.
title	Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
title_short	Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
title_full	Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
title_fullStr	Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
title_full_unstemmed	Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
title_sort	exploratory study of undergraduates' perceptions on the internet marketing strategies of travel agencies.
publishDate	2008
url	http://hdl.handle.net/10356/11658
_version_	1770567529506275328

Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.

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