Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.

• Main Authors: Ong, Hong Nie., Lim, Sook Ting.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/11658
• Institution: Nanyang Technological University

This research was carried out to determine the effectiveness of tour package webpages as a marketing tool among undergraduates. The awareness level is used to measure effectiveness of tour package webpages as the biggest gap between searching and buying on the Web exists in the travel area.