Singaporean online book buyer : all you need to know
This study is conducted with the objective of identifying the profile of a typical Singaporean who shops online for books, as well as the factors deemed important in determining his repeat online purchase.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/11664 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-116642023-05-19T03:30:06Z Singaporean online book buyer : all you need to know Chai, Tse Yin Sim, Wendy Wei Lin Tan, Puay Hwa Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study is conducted with the objective of identifying the profile of a typical Singaporean who shops online for books, as well as the factors deemed important in determining his repeat online purchase. 2008-09-24T07:57:35Z 2008-09-24T07:57:35Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11664 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Chai, Tse Yin Sim, Wendy Wei Lin Tan, Puay Hwa Singaporean online book buyer : all you need to know |
| description |
This study is conducted with the objective of identifying the profile of a typical Singaporean who shops online for books, as well as the factors deemed important in determining his repeat online purchase. |
| author2 |
Tan, Thomas Tsu Wee |
| author_facet |
Tan, Thomas Tsu Wee Chai, Tse Yin Sim, Wendy Wei Lin Tan, Puay Hwa |
| format |
Final Year Project |
| author |
Chai, Tse Yin Sim, Wendy Wei Lin Tan, Puay Hwa |
| author_sort |
Chai, Tse Yin |
| title |
Singaporean online book buyer : all you need to know |
| title_short |
Singaporean online book buyer : all you need to know |
| title_full |
Singaporean online book buyer : all you need to know |
| title_fullStr |
Singaporean online book buyer : all you need to know |
| title_full_unstemmed |
Singaporean online book buyer : all you need to know |
| title_sort |
singaporean online book buyer : all you need to know |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11664 |
| _version_ |
1770565251056533504 |