Singaporean online book buyer : all you need to know

• Main Authors: Chai, Tse Yin, Sim, Wendy Wei Lin, Tan, Puay Hwa
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11664
• Institution: Nanyang Technological University

This study is conducted with the objective of identifying the profile of a typical Singaporean who shops online for books, as well as the factors deemed important in determining his repeat online purchase.