Expectations and perceptions of Starhub's mobile services.

A research on the expectations and perceptions of Starhub's mobile services, using the SERVQUAL Model as a basis. Includes analysis of areas of research and some suggestions for further improvements.

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Bibliographic Details
Main Authors: Foo, Amanda Chin Yin., Ong, Yun Yun., Teo, Wee Wee.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11672
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Institution: Nanyang Technological University
Description
Summary:A research on the expectations and perceptions of Starhub's mobile services, using the SERVQUAL Model as a basis. Includes analysis of areas of research and some suggestions for further improvements.