Internet shopping in Singapore
This study analyzes the influence of store and consumer characteristics on the adoption of Internet shopping in Singapore. The seven store characteristics investigated are time savings, convenience, merchandise price, ease of payment, perceived risk, availability of product information and the ease...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11693 |
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| Institution: | Nanyang Technological University |
| Summary: | This study analyzes the influence of store and consumer characteristics on the adoption of Internet shopping in Singapore. The seven store characteristics investigated are time savings, convenience, merchandise price, ease of payment, perceived risk, availability of product information and the ease of product returns and refunds. The three consumer characteristics investigated are opinion leadership, domain specific innovativeness and the valuation of the physical shopping experience. |
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