Internet shopping in Singapore
This study analyzes the influence of store and consumer characteristics on the adoption of Internet shopping in Singapore. The seven store characteristics investigated are time savings, convenience, merchandise price, ease of payment, perceived risk, availability of product information and the ease...
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Main Authors: | Aw, Jerilee Yee Chien, Ng, Nicolas Chin Hsien, Chng, Franklin Sum Poo |
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Other Authors: | Tan, Benjamin Lin Boon |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11693 |
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Institution: | Nanyang Technological University |
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