Online purchase and customization of jewellery.

Online purchase and customization of jewellery.

This paper presents an exploratory study to evaluate the market potential for purchasing of online customized jewellery. This was done by examining the satisfaction with the current way of shopping for jewellery and their perceptions towards buying customized jewellery online. A total of 160 respond...

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Main Authors: Chew, Sek Ling., Ho, Lai Ying., Liau, Soon Fang.
Other Authors: Chen, Shaoxiang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Information technology::Electronic commerce
Online Access:http://hdl.handle.net/10356/11729
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11729
record_format dspace
spelling sg-ntu-dr.10356-117292023-05-19T05:41:36Z Online purchase and customization of jewellery. Chew, Sek Ling. Ho, Lai Ying. Liau, Soon Fang. Chen, Shaoxiang Nanyang Business School DRNTU::Business::Information technology::Electronic commerce This paper presents an exploratory study to evaluate the market potential for purchasing of online customized jewellery. This was done by examining the satisfaction with the current way of shopping for jewellery and their perceptions towards buying customized jewellery online. A total of 160 respondents were surveyed. Managerial implications are discussed. 2008-09-24T07:58:18Z 2008-09-24T07:58:18Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11729 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Information technology::Electronic commerce
spellingShingle DRNTU::Business::Information technology::Electronic commerce
Chew, Sek Ling.
Ho, Lai Ying.
Liau, Soon Fang.
Online purchase and customization of jewellery.
description This paper presents an exploratory study to evaluate the market potential for purchasing of online customized jewellery. This was done by examining the satisfaction with the current way of shopping for jewellery and their perceptions towards buying customized jewellery online. A total of 160 respondents were surveyed. Managerial implications are discussed.
author2 Chen, Shaoxiang
author_facet Chen, Shaoxiang
Chew, Sek Ling.
Ho, Lai Ying.
Liau, Soon Fang.
format Final Year Project
author Chew, Sek Ling.
Ho, Lai Ying.
Liau, Soon Fang.
author_sort Chew, Sek Ling.
title Online purchase and customization of jewellery.
title_short Online purchase and customization of jewellery.
title_full Online purchase and customization of jewellery.
title_fullStr Online purchase and customization of jewellery.
title_full_unstemmed Online purchase and customization of jewellery.
title_sort online purchase and customization of jewellery.
publishDate 2008
url http://hdl.handle.net/10356/11729
_version_ 1770566938327515136

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