Branding campaign for Wee Kim Wee School of Communication and Information.

• Main Authors: Soh, Priscilla Huiyi., Sam, Shu Hui., Koh, Yvonne Feng Ying., Chan, Huiyi.
• Other Authors: Karan, Kavita
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1207
• Institution: Nanyang Technological University

The UNIC Productions is a group of four NTU students from the Wee Kim Wee School of Communication and Information, who have chosen to brand their school for their Final Year Project. In line with the school’s name change from the School of Communication and Information to the Wee Kim Wee School of Communication and Information, UNIC Productions used this opportunity to increase the current and prospective students’ awareness of the name change and the many opportunities the school have for the students in their studies. The project also aims to have an increase in enrolment of higher calibre students. This is necessary due to competition from other institutions. The team worked with the Wee Kim Wee launch committee and the school’s career guidance department whereby the team employed the measures of research, events management, public relations and evaluation to realise the above objectives. This report documents the core strategies and platforms the UNIC team have used in the campaign.