Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.

Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.

In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.

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Bibliographic Details
Main Authors: Ho, Lauran Wai Leng., Lee, Kiat Chin., Yeow, Shie Yng.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Online Access:http://hdl.handle.net/10356/1327
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1327
record_format dspace
spelling sg-ntu-dr.10356-13272019-12-10T14:31:40Z Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. Ho, Lauran Wai Leng. Lee, Kiat Chin. Yeow, Shie Yng. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia. Bachelor of Communication Studies 2008-09-10T07:16:14Z 2008-09-10T07:16:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1327 Nanyang Technological University 63 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
spellingShingle DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Ho, Lauran Wai Leng.
Lee, Kiat Chin.
Yeow, Shie Yng.
Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
description In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Ho, Lauran Wai Leng.
Lee, Kiat Chin.
Yeow, Shie Yng.
format Final Year Project
author Ho, Lauran Wai Leng.
Lee, Kiat Chin.
Yeow, Shie Yng.
author_sort Ho, Lauran Wai Leng.
title Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
title_short Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
title_full Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
title_fullStr Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
title_full_unstemmed Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
title_sort cultural influences in advertising : an analysis of english television advertisements in singapore and malaysia.
publishDate 2008
url http://hdl.handle.net/10356/1327
_version_ 1681040793097207808

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