Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.

• Main Authors: Ho, Lauran Wai Leng., Lee, Kiat Chin., Yeow, Shie Yng.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• Online Access: http://hdl.handle.net/10356/1327
• Institution: Nanyang Technological University

In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.