Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.

In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.

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Bibliographic Details
Main Authors: Ho, Lauran Wai Leng., Lee, Kiat Chin., Yeow, Shie Yng.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1327
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Institution: Nanyang Technological University