Integrated marketing communication campaign for Goodwood Park Hotel.

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.

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Bibliographic Details
Main Authors:	Thiang, Joy Yen Ping., Yong, Annie Ming Sy.
Other Authors:	Lee, Chun Wah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1348
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1348
record_format	dspace
spelling	sg-ntu-dr.10356-13482019-12-10T13:13:03Z Integrated marketing communication campaign for Goodwood Park Hotel. Thiang, Joy Yen Ping. Yong, Annie Ming Sy. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy. Bachelor of Communication Studies 2008-09-10T07:16:22Z 2008-09-10T07:16:22Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1348 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Thiang, Joy Yen Ping. Yong, Annie Ming Sy. Integrated marketing communication campaign for Goodwood Park Hotel.
description	This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.
author2	Lee, Chun Wah
author_facet	Lee, Chun Wah Thiang, Joy Yen Ping. Yong, Annie Ming Sy.
format	Final Year Project
author	Thiang, Joy Yen Ping. Yong, Annie Ming Sy.
author_sort	Thiang, Joy Yen Ping.
title	Integrated marketing communication campaign for Goodwood Park Hotel.
title_short	Integrated marketing communication campaign for Goodwood Park Hotel.
title_full	Integrated marketing communication campaign for Goodwood Park Hotel.
title_fullStr	Integrated marketing communication campaign for Goodwood Park Hotel.
title_full_unstemmed	Integrated marketing communication campaign for Goodwood Park Hotel.
title_sort	integrated marketing communication campaign for goodwood park hotel.
publishDate	2008
url	http://hdl.handle.net/10356/1348
_version_	1681047792745709568

Integrated marketing communication campaign for Goodwood Park Hotel.

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