Integrated marketing communication campaign for Goodwood Park Hotel.

• Main Authors: Thiang, Joy Yen Ping., Yong, Annie Ming Sy.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1348
• Institution: Nanyang Technological University

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.