An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.

An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.

It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".

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Bibliographic Details
Main Authors: Hwee, Iidrem Jolene., Lee, Magdalene Hui Peng., Ng, Daen Ho Kwang., Teo, Daniel Min Hsin.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1367
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Institution: Nanyang Technological University
Description
Summary:It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".

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