An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.

It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".

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Bibliographic Details
Main Authors:	Hwee, Iidrem Jolene., Lee, Magdalene Hui Peng., Ng, Daen Ho Kwang., Teo, Daniel Min Hsin.
Other Authors:	Lee, Chun Wah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1367
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1367
record_format	dspace
spelling	sg-ntu-dr.10356-13672019-12-10T11:19:00Z An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign. Hwee, Iidrem Jolene. Lee, Magdalene Hui Peng. Ng, Daen Ho Kwang. Teo, Daniel Min Hsin. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions". Bachelor of Communication Studies 2008-09-10T07:16:31Z 2008-09-10T07:16:31Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/1367 Nanyang Technological University 194 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Hwee, Iidrem Jolene. Lee, Magdalene Hui Peng. Ng, Daen Ho Kwang. Teo, Daniel Min Hsin. An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
description	It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".
author2	Lee, Chun Wah
author_facet	Lee, Chun Wah Hwee, Iidrem Jolene. Lee, Magdalene Hui Peng. Ng, Daen Ho Kwang. Teo, Daniel Min Hsin.
format	Final Year Project
author	Hwee, Iidrem Jolene. Lee, Magdalene Hui Peng. Ng, Daen Ho Kwang. Teo, Daniel Min Hsin.
author_sort	Hwee, Iidrem Jolene.
title	An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
title_short	An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
title_full	An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
title_fullStr	An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
title_full_unstemmed	An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
title_sort	effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
publishDate	2008
url	http://hdl.handle.net/10356/1367
_version_	1681048005561548800

An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.

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