Beat the heat Singapore : improving fire preparedness amongst homeowners in Singapore

• Main Authors: Chuah, Jacinta Pei Yun, Chin, Sarah Kah Hui, Seo, Si Yun, Thian, Jesalin Xin Yu
• Other Authors: Arul Indrasen Chib
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/137486
• Institution: Nanyang Technological University

Beat the Heat Singapore is a risk communication campaign that aims to promote the adoption of fire extinguishers amongst household owners aged 35 to 49, who have at least one child, and do not own a fire extinguisher – our post-campaign analysis revealed a significant 23.3% increase of fire extingui...