Dying to talk

• Main Authors: Chan, Lynn Xiao Ying, Ng, Janice Li Ting, Tan, Hazel Su-Qing, Yeo, Zhi Yi
• Other Authors: Arul Indrasen Chib
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/137596
• Institution: Nanyang Technological University

Dying to Talk, a digital campaign, encouraged Singaporeans aged 45 to 59, to kick start conversations about death and dying with their families to address social taboos. The month-long campaign was successful in increasing the number of end-of-life (EOL) conversations by 5% and improving the quality...