全球传播之窗 :中国中央电视台中文国际频道和华人华侨关系研究 = Window to the world : the Chinese International Channel of China Central Television and it relations with Chinese diaspora
中国中央电视台中文国际频道(CCTV-4)自1992年开播以来便承担着服务全球华人的重要职责,并且也是海外华人了解中国、增强情感的关键纽带和窗口。世界各地的华人虽然在某些方面还保持着华人的特性,但还是受到当地文化因素的影响而产生变化。本文主要研究CCTV-4在华人华侨群体传播过程中对其身份认同、形象构建、华语传播方面做出的努力。CCTV-4对外传播过程中一直不断探索调整、满足全球华人收视需求,但还有不足之处。鉴于中国电视对外传播中的责任和使命,以及目前新媒体时代华语电视的竞争环境和现状,CCTV-4要想成为“全球第一华语电视频道”必须塑造出辨识度高、受众接受度高、社会大众认可的媒体形象。CCT...
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Main Author: | 汤妮 Tang Ni |
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Other Authors: | Yow Cheun Hoe |
Format: | Thesis-Master by Research |
Language: | Chinese |
Published: |
Nanyang Technological University
2020
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/138171 |
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Institution: | Nanyang Technological University |
Language: | Chinese |
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