Symmetrical public relations as the model of excellence for voluntary welfare organizations in Singapore : inclusive of a publicity proposal for the Singapore Anti-Narcotics Association.

• Main Authors: Phua, Corliss Yen fen., Low, Jennifer Kit Man Quong., Lim, Tung Li.
• Other Authors: Gan, Su-lin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1384
• Institution: Nanyang Technological University

Through a partnership with the Singapore Anti-Narcotics Association, our project explores the need for public relations by Voluntary Welfare Organizations, and demonstrates the applicability of two-way symmetrical communicaitons as the model of excellence for such organizations in Singapore.