A case study in translation challenges and considerations in branding and marketing

The impact of technology disruptions, growing urbanization and the rise of Asia have re-defined the consumer, businesses and competitions around the world. Nations are under constant pressure to drive economic growth and to define themselves beyond a name on the map. Many are embarking on place mark...

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Bibliographic Details
Main Author: Ng, Puay Khoon
Other Authors: Helena Gao
Format: Thesis-Master by Coursework
Language:English
Published: Nanyang Technological University 2020
Subjects:
Online Access:https://hdl.handle.net/10356/139473
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Institution: Nanyang Technological University
Language: English