A case study in translation challenges and considerations in branding and marketing

• Main Author: Ng, Puay Khoon
• Other Authors: Helena Gao
• Format: Thesis-Master by Coursework
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Humanities::Language
• Online Access: https://hdl.handle.net/10356/139473
• Institution: Nanyang Technological University

The impact of technology disruptions, growing urbanization and the rise of Asia have re-defined the consumer, businesses and competitions around the world. Nations are under constant pressure to drive economic growth and to define themselves beyond a name on the map. Many are embarking on place mark...