The spiral of stereotyping : social identity theory and NFL quarterbacks

This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages....

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Bibliographic Details
Main Authors: Ferrucci, Patrick, Tandoc, Edson C.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/140824
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Institution: Nanyang Technological University
Language: English
Description
Summary:This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory.