The spiral of stereotyping : social identity theory and NFL quarterbacks

This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages....

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Main Authors: Ferrucci, Patrick, Tandoc, Edson C.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/140824
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1408242020-06-02T06:03:07Z The spiral of stereotyping : social identity theory and NFL quarterbacks Ferrucci, Patrick Tandoc, Edson C. Wee Kim Wee School of Communication and Information Social sciences::Journalism Sports Communication Race This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory. 2020-06-02T06:03:07Z 2020-06-02T06:03:07Z 2017 Journal Article Ferrucci, P., & Tandoc, E. C. (2018). The spiral of stereotyping : social identity theory and NFL quarterbacks. Howard Journal of Communications, 29(2), 107-125. doi:10.1080/10646175.2017.1315693 1064-6175 https://hdl.handle.net/10356/140824 10.1080/10646175.2017.1315693 2-s2.0-85020704373 2 29 107 125 en Howard Journal of Communications © 2018 Taylor & Francis Group, LLC. All rights reserved.
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic Social sciences::Journalism
Sports Communication
Race
spellingShingle Social sciences::Journalism
Sports Communication
Race
Ferrucci, Patrick
Tandoc, Edson C.
The spiral of stereotyping : social identity theory and NFL quarterbacks
description This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Ferrucci, Patrick
Tandoc, Edson C.
format Article
author Ferrucci, Patrick
Tandoc, Edson C.
author_sort Ferrucci, Patrick
title The spiral of stereotyping : social identity theory and NFL quarterbacks
title_short The spiral of stereotyping : social identity theory and NFL quarterbacks
title_full The spiral of stereotyping : social identity theory and NFL quarterbacks
title_fullStr The spiral of stereotyping : social identity theory and NFL quarterbacks
title_full_unstemmed The spiral of stereotyping : social identity theory and NFL quarterbacks
title_sort spiral of stereotyping : social identity theory and nfl quarterbacks
publishDate 2020
url https://hdl.handle.net/10356/140824
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