The spiral of stereotyping : social identity theory and NFL quarterbacks
This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages....
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sg-ntu-dr.10356-1408242020-06-02T06:03:07Z The spiral of stereotyping : social identity theory and NFL quarterbacks Ferrucci, Patrick Tandoc, Edson C. Wee Kim Wee School of Communication and Information Social sciences::Journalism Sports Communication Race This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory. 2020-06-02T06:03:07Z 2020-06-02T06:03:07Z 2017 Journal Article Ferrucci, P., & Tandoc, E. C. (2018). The spiral of stereotyping : social identity theory and NFL quarterbacks. Howard Journal of Communications, 29(2), 107-125. doi:10.1080/10646175.2017.1315693 1064-6175 https://hdl.handle.net/10356/140824 10.1080/10646175.2017.1315693 2-s2.0-85020704373 2 29 107 125 en Howard Journal of Communications © 2018 Taylor & Francis Group, LLC. All rights reserved. |
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Social sciences::Journalism Sports Communication Race Ferrucci, Patrick Tandoc, Edson C. The spiral of stereotyping : social identity theory and NFL quarterbacks |
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This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory. |
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Wee Kim Wee School of Communication and Information |
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Wee Kim Wee School of Communication and Information Ferrucci, Patrick Tandoc, Edson C. |
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Article |
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Ferrucci, Patrick Tandoc, Edson C. |
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Ferrucci, Patrick |
title |
The spiral of stereotyping : social identity theory and NFL quarterbacks |
title_short |
The spiral of stereotyping : social identity theory and NFL quarterbacks |
title_full |
The spiral of stereotyping : social identity theory and NFL quarterbacks |
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The spiral of stereotyping : social identity theory and NFL quarterbacks |
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The spiral of stereotyping : social identity theory and NFL quarterbacks |
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spiral of stereotyping : social identity theory and nfl quarterbacks |
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2020 |
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https://hdl.handle.net/10356/140824 |
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