Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality

In a series of studies, we demonstrate that moral judgment is impacted by sensory input experienced during the product evaluation process due to its impact on mental construal level. We find that seeing or hearing a product while evaluating it elicits more concrete thought, which entails the conside...

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Bibliographic Details
Main Authors: Nenkov, Gergana Y., Morrin, Maureen, Maille, Virginie, Rank-Christman, Tracy, Lwin, May Oo
Other Authors: School of Electrical and Electronic Engineering
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/141882
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Institution: Nanyang Technological University
Language: English