Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality

• Main Authors: Nenkov, Gergana Y., Morrin, Maureen, Maille, Virginie, Rank-Christman, Tracy, Lwin, May Oo
• Other Authors: School of Electrical and Electronic Engineering
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Moral Judgment; Marketplace Morality
• Online Access: https://hdl.handle.net/10356/141882
• Institution: Nanyang Technological University

In a series of studies, we demonstrate that moral judgment is impacted by sensory input experienced during the product evaluation process due to its impact on mental construal level. We find that seeing or hearing a product while evaluating it elicits more concrete thought, which entails the conside...