Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality

In a series of studies, we demonstrate that moral judgment is impacted by sensory input experienced during the product evaluation process due to its impact on mental construal level. We find that seeing or hearing a product while evaluating it elicits more concrete thought, which entails the conside...

Full description

Saved in:
Bibliographic Details
Main Authors: Nenkov, Gergana Y., Morrin, Maureen, Maille, Virginie, Rank-Christman, Tracy, Lwin, May Oo
Other Authors: School of Electrical and Electronic Engineering
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/141882
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-141882
record_format dspace
spelling sg-ntu-dr.10356-1418822020-06-11T07:21:51Z Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality Nenkov, Gergana Y. Morrin, Maureen Maille, Virginie Rank-Christman, Tracy Lwin, May Oo School of Electrical and Electronic Engineering Social sciences::Communication Moral Judgment Marketplace Morality In a series of studies, we demonstrate that moral judgment is impacted by sensory input experienced during the product evaluation process due to its impact on mental construal level. We find that seeing or hearing a product while evaluating it elicits more concrete thought, which entails the consideration of contextual factors and extenuating circumstances, and hence leads to moral leniency. Importantly, we show this phenomenon holds only among consumers who possess a flexible moral mindset, which makes them more inclined to consider contextual factors when making moral judgments. This work is the first we are aware of to demonstrate systematic effects of visual and auditory sensory input on marketplace morality, as well as the moderating role of moral mindset. Implications and areas for future research are discussed. 2020-06-11T07:21:51Z 2020-06-11T07:21:51Z 2019 Journal Article Nenkov, G. Y., Morrin, M., Maille, V., Rank-Christman, T., & Lwin, M. O. (2019). Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality. Journal of Business Research, 95, 428-441. doi:10.1016/j.jbusres.2018.07.047 0148-2963 https://hdl.handle.net/10356/141882 10.1016/j.jbusres.2018.07.047 2-s2.0-85050856372 95 428 441 en Journal of Business Research © 2018 Elsevier Inc. All rights reserved.
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic Social sciences::Communication
Moral Judgment
Marketplace Morality
spellingShingle Social sciences::Communication
Moral Judgment
Marketplace Morality
Nenkov, Gergana Y.
Morrin, Maureen
Maille, Virginie
Rank-Christman, Tracy
Lwin, May Oo
Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
description In a series of studies, we demonstrate that moral judgment is impacted by sensory input experienced during the product evaluation process due to its impact on mental construal level. We find that seeing or hearing a product while evaluating it elicits more concrete thought, which entails the consideration of contextual factors and extenuating circumstances, and hence leads to moral leniency. Importantly, we show this phenomenon holds only among consumers who possess a flexible moral mindset, which makes them more inclined to consider contextual factors when making moral judgments. This work is the first we are aware of to demonstrate systematic effects of visual and auditory sensory input on marketplace morality, as well as the moderating role of moral mindset. Implications and areas for future research are discussed.
author2 School of Electrical and Electronic Engineering
author_facet School of Electrical and Electronic Engineering
Nenkov, Gergana Y.
Morrin, Maureen
Maille, Virginie
Rank-Christman, Tracy
Lwin, May Oo
format Article
author Nenkov, Gergana Y.
Morrin, Maureen
Maille, Virginie
Rank-Christman, Tracy
Lwin, May Oo
author_sort Nenkov, Gergana Y.
title Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
title_short Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
title_full Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
title_fullStr Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
title_full_unstemmed Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
title_sort sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
publishDate 2020
url https://hdl.handle.net/10356/141882
_version_ 1681057748604682240